The face of India has changed ever since Cookme was launched about a decade ago by Judhisthir Dutta. In the late sixties, the upper and upper middle class families were burgeoning in the urban areas of the country. Atanu, the son of Judhisthir Dutta had joined the family business earlier. By this time he had become a driving force behind Cookme. Always eager to do something innovative, he observed the market trend and studied the consumer behavior carefully. He could sense a very specific need of his consumers – the ready-to-cook spices. He understood the tremendous opportunity of this line of products and soon Cookme launched a variety of ready-to-cook mixed spices in the market. The company focused on this winning portfolio throughout the seventies. And the rest, as they say, is history.
Atanu’s claim to fame, he shyly admits, was to inherit the knowledge of spices and business acumen of his ancestors. “Whatever I am today is because of my forefathers who had left me a fully blossomed garden. My only job was to nurture the plants and watch them multiply,” says Atanu Dutta of Cookme candidly.