The History of Cookme: Circa 1963

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The History of Cookme: Circa 1963

Judhisthir masterminded and introduced box packs that led to the concept of ground spices… curry powder, garam masala and some more…  a convenience quickly lapped up by discerning consumers. This turned out to be kitchen favourites in Kolkata and the rest of West Bengal. Meanwhile, Cookme relentlessly procured, ground and blended the highest quality of spices and at the same time went on with its research and development to add value to their products. The ability to source high grade spices was a marketing requirement. Judhisthir said, “For the consumer, quality is the primary need. If I can manage to deliver quality higher than what the customer expects, I can be sure that no competition can take away my customer. Plus, our goodwill has been created over years of catering to the requirements of our customers, we have nothing to fear. Certainly not competition.”

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