The History of Cookme: Circa 1958

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The History of Cookme: Circa 1958

People preferred ground spices in pouches rather than buying them whole and later grinding them at home. Judhisthir Chandra Dutta created a convenience for the consumers which they actually had a need for, even if they didn’t know about it. Judhisthir Chandra latched on to this new consumer behaviour and went a step forward to brand his innovation. Thus a phenomenon called ‘Cookme’ was born in 1958.The first branded spices to find a place in Bengali households.

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