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Black Pepper as Home Remedy

Black Pepper
Black Pepper

Black pepper not only improves the flavor of foodstuffs but it also has a long list of medicinal properties and is a rich source of dietary fiber, iron and manganese.

Its curative properties can be used as concoctions with other ingredients for effective results.

Under-weight – Chewing of 8 to10 black pepper seeds with betel leaf in early morning on an empty stomach is recognized to be advantageous in gaining weight. A course of 2 months will result in significant gain in weight and transform a thin person into a healthy individual.

Over-weight – Take a cup full of water and add 1 teaspoon honey, ¼ teaspoon black pepper powder and 2 teaspoon lemon juice. Mix well and then drink it, it is very helpful remedy in reducing weight.

Indigestion – Prepare a mixture with ¼ teaspoon of black pepper powder and 1 tablespoon of ginger juice, and take this mixture after meals to ease indigestion problems.

Cough during sleep – A pinch of black pepper powder can be mixed with 1 tablespoon of honey and taken at bedtime. This mixture will ensure a cough free night.

Cough and Cold – Black pepper tea is a good remedy for cough that produces mucus. Take 2 tablespoons of honey and 1/2 teaspoon of black pepper powder in a cup. Fill the cup with boiling water and leave it covered for 15 minutes. After that strain it and drink it warm. This is the best home remedy for coughs that produce mucus, but it is not appropriate for dry coughs.

Toothache – Make a paste from black pepper powder and clove oil, and apply it on the affected tooth.

Piles – Take 1 teaspoon of black pepper powder, ½ teaspoon of cumin seed powder and 1 teaspoon of sugar and mix them thoroughly. Take half of the mixture with water daily in morning and the other half at night. It will help to ease piles.

Sexual debility – Take 1 teaspoon of clarified butter or Ghee in a pan and heat it, add 3 to 4 black pepper seeds and when the seeds start breaking up add a glass of milk. After that, add 3 to 4 crushed almonds, and allow it come to a boil. Sugar can be added for the taste. This remedy is helpful in cases of sexual debility while taken at bed time.

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Turmeric as Home Remedy

Turmeric
Turmeric

Turmeric or Haldi is a common cooking spice in Indian cuisine and has quite a few medicinal properties. It can be used effectively to treat a number of problems and maladies.

Asthma – Turmeric helps reduce the inflammation associated with asthma. Therefore, an effective home remedy for asthma is to mix 1 teaspoon of turmeric powder into 1 glass of warm milk, and drink this mixture 2 to 3 times per day.

Unhealthy Skin – Turmeric helps the skin to retain its glow and its natural moisture and cleanses the pollutants so that the skin can maintain its health. 1 portion of Turmeric powder can be mixed with 4 portions of Honey to create a smooth paste. It can be then applied to those areas of the skin which are most exposed to the weather. This can be washed off after an hour.

Sprain – A paste made with Turmeric powder, lime juice and salt and applied over the sprain gives effective result. Repeated application over the area eventually cures the pain.

Health Drink – Turmeric powder can be taken with milk as a health drink to give a boost to the immune system of the body. Use 1 teaspoon of turmeric powder with 1 cup of warm milk every day.

Throat Infection – Take 1 teaspoon of turmeric powder and boil it in 2 cups of water. After the preparation cools down, strain it and gargle with it for 3 to 4 times during the day.

Indigestion – Make a decoction of 1/2 teaspoon of cloves, ¼ teaspoon of black pepper powder, 1/2 tablespoon of cumin seeds powder, 1/4 teaspoon of turmeric powder and 1/2 teaspoon of rock salt, pounded coarsely in 1 litre of water. Boil it down to 1/2 litre in volume, cool it and store it in a bottle. Take 2 tablespoons of it 3 to 4 times a day for 2 to 3 days.

Eczema – Prepare a paste with fresh pounded Neem leaves and 1 teaspoon of turmeric powder mixed in sesame seed oil. Apply once a day. This is a very good home remedy for all types of skin problems.

Liver problem – Take 1/4 teaspoon of turmeric powder and stir it in a glass of warm water until the turmeric mixes evenly with the water. Take it thrice a day adding a little jaggery to it. It is very beneficial for liver problems like jaundice, as turmeric has antiseptic as well as healing properties.

Cold in children – Turmeric in combination with Caramel seeds or Ajwain is beneficial for cold in infants and children. 1 teaspoon of turmeric powder and 1/4 teaspoon of Ajwain are added to boiling water, which is then cooled. About 30 ml of this decoction sweetened with honey may be taken thrice a day in treating such conditions.

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The Medicinal Values Of Spices

Recent research in the field of medicinal values of spices has resulted in an ever growing knowledge base regarding the role of spices from both nutritional and pharmaceutical aspects. India is known as the ‘Kingdom of Spice’. Indians are exposed to uses of a wide variety of spices from ages and have been using these not only for increasing the flavour of cooked food, but also for their immense medicinal values.

Extensive researches in Ayurvedic and Homeopathic medicines have revealed that spices possess immense medicinal values including analgesic, anti-inflammatory, anti-obese, anti-ulceric and anti-emetic properties. Proper use of a single spice or in combination can relieve a variety of physical and pathological disorders. Interestingly, studies have revealed that the more pungent the spice, the more medicinal value it possesses. Scientists from all over the world are now in search of the active principles of these beneficial spices for their therapeutic importance.

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The Inception of JD Marketing

With a view to establish Cookme as a national brand, JD Marketing Pvt Ltd was established in 1993 with its head quarters at Bangalore. This new company soon started production as well as marketing of Cookme spices.

With new technology, automated modern machines, team of experts backed by a century of experience and latest research findings, JD Marketing soon pushed Cookme up through the maze of spice products in the market. And it remained the leader… till date.

Our R & D personnel at Bangalore are never at rest. Always alert, always probing they are constantly experimenting with new products, new concepts.

Thus remains Cookme today. Balanced evenly on two wings: Krishna Chandra Dutta (Spice) Pvt Ltd and JD Marketing Pvt Ltd.

Flying ahead with the moto: Even the best can be improved.

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The History of Cookme: Circa 2004

A spice trader from Darmahata mulls over a new blueprint. A new product is on the anvil. A new line is being established. On closer scrutiny, it appears to be a ready-to-eat food. The name reads Cookme and the product is actually spice. Sounds futuristic? That’s Atanu Chandra Dutta… Innovative, unpredictable, visionary.

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The History of Cookme: Master of Spices

Atanu has one regret… he could never complete his Higher Secondary exams. Nevertheless, he studied in private at night and looked after the business of Cookme by the day. But he could not carry it on for more than two years. In 1972, he had to dive headlong into the business, putting “education” on the backburner. Pursuing his own style of doing business, he first got acquainted with the fancy of the Indian taste bud. And after much observation, he founded his own theory of spices and taste-buds to which he holds on till date. He firmly believes in the regional skews of the Indian palates:

  • Foodies from Punjab to Bengal believe in dishes that please the tongue. The result? Rich food, with a capital R.
  • Westerners from Maharashtra to Rajasthan, dig food that caters to their health. So they prefer bland over rich food.
  • Southern gourmets eat according to climate. They eat food that keeps their body cool.

Armed with these empirical rules, he embarked on achieving his goal: advocate the Ayurvedic properties of spices over and above their culinary properties. And so he created a three-point mission:

  • Raise the quality of the products.
  • Improve the packaging.
  • Enhance automation through increased usage of machines and devices.

On the intangible side, Atanu Dutta decided to increase the goodwill of Cookme that his father Judhisthir Durra created during his lifetime. He resolved to get to know the characteristic properties of the individual spices better. He always believed that each spice has a unique set of properties which determines how it will mix with other spices and how the final flavour will turn out. With this firm belief in mind, he set up research and development laboratories in Kolkata and Bangalore units of Cookme for studying the properties of spices, improving the quality of existing products and exploring the possibilities of starting new lines of products.

In the pipeline is an additional investment to expand activities in eastern India. “We are setting up a new factory at Madhyamgram in North 24 Parganas,” says Atanu Dutta excitedly. The factory which is being set up on a plot of 80 kathas, will focus mainly on research and development. “We have plans to pioneer the Ayurvedic concept in spices for which this new project will be the driver,” he adds.

So far there is no turning back for Atanu Dutta. Competition, like most industries, is one area which seems to be snapping at the heels of Cookme, the brand leader of the East. Atanu however remains unfazed about the ‘me-toos’ and other corporate entities that are planning to take the plunge in this segment.

Atanu firmly believes that,”one customer lost now, equals to one hundred customers lost in the long run. That is why we put much emphasis on customer feedback. We hope to continue doing business using cutting-edge techniques.”

Wise words indeed, considering the fact that Cookme has recently launched a direct feedback scheme from the customers. Appropriately called Room Service, it gathers feedback from consumers based on their complaints. The company then looks into these and takes corrective actions with immediate effect.

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The History of Cookme: Circa 1997

Cookme’s success continued over the decades. At the end of the millennium, Cookme came up with another innovative idea. It introduced to the consumer market a range of ready-to-cook pastes with oil base starting with Mustard and Poppy seed (Posto) pastes. It was Atanu’s endeavor that resulted in another breakthrough. “The kitchen became secondary as women started to venture out to earn a living. Working women neither had the time nor the will to buy raw material, grind them and finally prepare them for cooking. We saw an opportunity there. A new segment opened up right in front of us… we saw people buying out our stocks in no time,” Atanu recollects fondly, as he traces the final growth phase of his family garden.

When Atanu entered the business (he prefers to say that he was thrown into the ring at the tender age of 14), he knew that the road ahead would be tough and long, with thorns across his path. But he was undaunted and determined to tread on.

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The History of Cookme: Circa 1969

Atanu Dutta
Atanu Dutta: The master of spices continues to innovate and is responsible for making Cookme a household name.

The face of India has changed ever since Cookme was launched about a decade ago by Judhisthir Dutta. In the late sixties, the upper and upper middle class families were burgeoning in the urban areas of the country. Atanu, the son of Judhisthir Dutta had joined the family business earlier. By this time he had become a driving force behind Cookme. Always eager to do something innovative, he observed the market trend and studied the consumer behavior carefully. He could sense a very specific need of his consumers – the ready-to-cook spices. He understood the tremendous opportunity of this line of products and soon Cookme launched a variety of ready-to-cook mixed spices in the market. The company focused on this winning portfolio throughout the seventies. And the rest, as they say, is history.

Atanu’s claim to fame, he shyly admits, was to inherit the knowledge of spices and business acumen of his ancestors. “Whatever I am today is because of my forefathers who had left me a fully blossomed garden. My only job was to nurture the plants and watch them multiply,” says Atanu Dutta of Cookme candidly.

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The History of Cookme: Circa 1963

Judhisthir masterminded and introduced box packs that led to the concept of ground spices… curry powder, garam masala and some more…  a convenience quickly lapped up by discerning consumers. This turned out to be kitchen favourites in Kolkata and the rest of West Bengal. Meanwhile, Cookme relentlessly procured, ground and blended the highest quality of spices and at the same time went on with its research and development to add value to their products. The ability to source high grade spices was a marketing requirement. Judhisthir said, “For the consumer, quality is the primary need. If I can manage to deliver quality higher than what the customer expects, I can be sure that no competition can take away my customer. Plus, our goodwill has been created over years of catering to the requirements of our customers, we have nothing to fear. Certainly not competition.”